In the past, an executive could do something great for his or her business, and it was only a matter of time before the break room was buzzing and everyone would either provide their praises, provide their criticisms, or at least talk about how they should have thought of it first. My father’s advice of, “if you’re good enough, you won’t need to brag. Other people will do it for you,” may have worked for the water cooler scenario, but it doesn’t work in the 21st century. How can an executive promote their ideas and enhance their personal brand? Break room talk has been moved from the water cooler to email, text, social media, and other digital mediums. This means conversations can stay very private or spread/be shared very quickly. Furthermore, what are people saying about you and your business? Own the conversation and take control of your brand with the golden rule of self promotion.
Golden Rule=Don’t just do it. Do it, and then, share what you did
Let’s say your new initiative cut out 50% of all late work. Get the news out there. Share it with employees, share it with customers, share it with the press, and share it with anyone else with an open ear. After all, if you don’t take control of this story, then someone else will. Make sure to place your spin on it. These steps can get your good work recognized.
1. Find Your Audience
Who will appreciate this message? Should you send it to employees only? Are there other companies or industries who could benefit from this information? Understanding who hears the message will help you create thoughtful and relevant communication.
2. Find the channels to Reach Your Audience
Should you speak to them in person? Should you get it out to your social media accounts? Can you take advantage of company newsletters, message boards, or intranets? Are there publications, websites, or podcasts interested in your work? Think about which channels are available and which channels your audience uses most.
3. Craft Your Message
A good framework to use is S.T.A.R. Tell people the Situation or Task, the Action you took, and the Result of your action. This will craft your message into something readers can appreciate as objective and worthwhile.
4. Look for Ways to Improve
This is a difficult process. It takes time and effort to figure out what resonates with your audience and which audiences are right for you. Reflect on what worked and what didn’t, and make adjustments to respond appropriately. For a truly refined process with very little effort, hire a professional to complete the process for you on a regular basis. Executive Suite Communication can do great things for you and your business.